When you’ve planned a killer content strategy for your social media accounts thats going to impress your audience and move them through your conversion funnel you (your brand) should be prepared to spend lots and lots of time practicing community engagement.
What Is Community Engagement?
Community engagement is a broad term that covers a range of actions across all social platforms. For example, community engagement might include: Likes and Favorites. Shares and Retweets. Comments and Replies. Mentions and Tags. Direct Messages. Views and Clicks.
(Download our engagement checklist to keep track of your community engagement on various social media platforms)
In general, community engagement is a measure of how people are interacting with your social media accounts and content.
The more people that are engaging with your content, the more successful your social media presence will be.
There are a number of ways to increase community engagement, including: creating compelling content, running social media contests, and responding to comments and questions promptly.
By increasing community engagement, you can create a more active and connected community around your brand or product.
With the correct community engagement strategy, you can increase followers, increase brand awareness and nurture your leads…
How Can I Do This With Social Media Community Engagement?
The aim is to target your niche audience and catch their attention. If they like your vibe, then they’ll be tuned to your account or channel, your content will nurture them and when they are ready enough and trust you they will make a purchase from you, sign up to your course or use your services.
Each platform has a different algorithm and different mojo.
Think of each social media platform as different towns or suburbs, each have their own talk, their own “thing”.
Here Are The Tones Of Voice For Each Social Media Platform....
Facebook: facebook is the best social media site to use an informal, playful and engaging tone of voice. facebook wants you to be personable, friendly, and humorous when crafting updates. facebook is a great place to connect with friends and family, share news and experiences, and stay up-to-date on what's happening in the world. facebook users are more likely to interact with content that is funny, relatable, or heartwarming. So, if you're looking to connect with your audience on facebook, aim to be personable, friendly, and humorous in your updates.
Instagram: Instagram is all about pretty things and aesthetics- think of it like a window shop where you showcase your newest and prettiest best sellers! It’s a professional but fun platform for businesses where you can show off your offers without being pushy!
Pinterest: As anyone who has used Pinterest can attest, it is primarily a visual platform. This is no accident - Pinterest's founders have said that they designed the site to be a visual search engine. And it is indeed an incredibly useful tool for finding information and inspiration on a wide range of topics. But Pinterest is also educational, as it offers a visually appealing way to learn about new products and concepts. In addition, because Pinterest is organised around specific interests, it is easy to find other users with similar interests and learn from their pins. As a result, Pinterest is not only a useful tool for finding ideas and products, but also for gaining knowledge. Thanks, Pinterest!
Linkedin: Linkedin is a powerful platform for making professional connections and building your network. With over two hundred and fifty million users, Linkedin provides an extensive database of potential employers, business contacts, and networking opportunities. Linkedin is also a great platform for research and networking; with groups and forums dedicated to specific industries, Linkedin provides a wealth of information and resources. However, Linkedin is not without its drawbacks; the site can be difficult to navigate, and its interface is not as user-friendly as some of its competitors. In addition, Linkedin's focus on professional connections can make it seem cold and impersonal. Despite its flaws, Linkedin remains a valuable tool for anyone looking to build their professional network.
So Who Should I Engage With On Social Media?
Once you’ve discovered the tone of voice that works best on each social media platform, it’s time to start finding and engaging with your target audience. First, take a look at who your target audience is and what platforms they use. Then, start showing their content some love by liking, commenting, and sharing their posts. Authentically engage with their accounts by leaving thoughtful comments and initiating conversations.
By taking the time to connect with your target audience, you’ll be one step closer to achieving your social media goals.
It can be a lot of work to keep up a strong social media presence that engages your audience and drives them through the conversion funnel. But it’s worth it! Make sure you download our engagement checklist to help make sure you don’t miss any important steps in your community building process. And good luck - we know you can do it!
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