Are you having trouble getting customers to come to your website? If your business website is looking stale and outdated, you may be unknowingly driving customers away. Don't let those pesky crickets take over your business - update your website today!
Updating website content regularly is an important part of running any business with an online presence. When you keep your site's content updated, visitors will feel your site is more trustworthy and your content is fresh and relatable to current trends. It also is a good way of optimising your content for search engines (SEO) - you are letting search engines know that you know your stuff and you’re increasing chances of showing up first in search results which can ultimately lead to generation of sales.
Here are a few tips to consider when updated your website.
Make It Shareable To Increase Awareness
In today's digital age, it is more important than ever to have a strong online presence. One way to increase brand awareness and gain exposure for your business is by writing helpful and current blog posts. By creating quality content that is relevant to your industry, you will be more likely to attract readers and followers who will share your posts with their networks.
In turn, this can help to increase traffic to your website and generate leads for your business. Therefore, if you are looking for ways to reach a wider audience, writing ”share worthy” blog posts is a great way to start.
Build Trust
Online users are constantly bombarded with new content. It's hard to keep up, and that's why people trust businesses that show they are always up to date. When your users visit your website and see that you have created recent and on-trend content, they are more likely to believe that you are knowledgeable about your industry and always in the know.
This is because you have taken the time to stay current, which speaks volumes about your commitment to your business.
Furthermore, this puts you ahead of the competition who might not have made the same effort. Creating timely content tells your users that you are invested in your business and that you care about providing them with the most relevant information possible. In today's fast-paced world, this is a valuable commodity.
Another thing to consider when building trust is to put yourself in the customers shoes - you should ask yourselves- WHY? Should I buy from this business? WHAT? Would make me pick up my credit card and buy now?!
Show Up On Google (SEO -Search Engine Optimization)
It is important to keep website health in shape not only for users to consume fresh new content, but for your SEO as well. By keeping your website updated, you are increasing your businesses chances to show up on the first page of google for your target keywords.
There are certain tools out there which will help you see the health of your website’s SEO. I like to use Neil Patels SEO tool, Ubersuggest, to audit my websites and all of my other clients websites. It helps me identify SEO errors for any website. Make sure you are fixing those errors and creating content that is relateable and suitable to your niche.
Ubersuggest, suggests keywords that are relevant to your niche, letting you know what keywords you need to use in your next piece of content for your website.
Embed An Instagram Live-Feed
Why is this useful? Connecting your website to social media is always a good idea!
Enhance User Experience
You are enhancing user experience by showing them your social media presence directly through a window. This is super beneficial especially if you have loads of posts with UGC (User Generated Content) as visitors can see how others are benefiting from your products/services.
Aesthetic Advantage
If your instagram feed is aesthetic, having your live feed roll out on your website will make your website more appealing also.
SEO
Having consistent posts roll out with new, niche-related keywords and information, your SEO may benefit as well!
Conclusion
The point of this post was to highlight the importance of creating content. It is a serious turning point for businesses when they are exposing their businesses and their online presence in a consistent and ordely fashion where they can expect no more crickets and more traffic and sales!
So, what are you waiting for? It’s time to start creating content! And if you need help getting started or want someone to take care of all the nitty gritty details for you, speak to our SEO specialists today. We can get your website ranking higher than ever and driving traffic and conversions through the roof. Content is key, so make sure you’re doing it right.
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