There are so many opportunities out there for your small business, that you may be missing out on! By not following up with potential customers and leads, you could be losing out on big sales. Check out this list of shocking opportunities you are missing out on, and find out what you can do to follow up with potential customers. Don't miss out on these exciting prospects – follow up today!
Never underestimate the power of following up and retention on social media and in email-marketing. You are LITERALLY missing out on sales because you are not following up!
Old-School sales funnels directed consumers directly from content to sales integration because back then people didn’t need to be nurtured as there wasn't much saturation or competition back then.
Nowadays, potential customers NEED to be nurtured through a sales funnel (that has several phases) before reaching the final ‘sales’ phase. This makes following up essential in todays modern digital marketing frameworks in order to avoid missed opportunities.
The Power Of Following Up
Never underestimate the power of following up!
Following up helps both the customer and the business owner! Following up is a powerful way to build relationships and create opportunities. When you follow up with someone, you are sending a signal that you value their time and are interested in furthering the relationship.
This simple act can often lead to new business deals, job offers, or even lifelong friendships. In our fast-paced world, it can be easy to forget the importance of following up.
However, by taking the time to reach out, you can make a lasting impression and open the door to new possibilities.
Here are a few places where businesses are missing opportunities from.
Where You Are Missing Out On Opportunities
Those who ask questions about your product/service : It’s obvious that someone is interested your product or service when they are straight up asking questions about it. Give them some space and time to process the answers you give them and follow up after a few days!
Those who engage on your social media platforms: Anyone who interacts with your posts is clearly sending signals that they are vibing your content and are interested enough in your offer. So why not head over to your list of accounts who have liked your posts and shoot them a humble DM with a genuine comment-Just to let them know that you care!
Abandoned carts: This is where most people are making mistakes. If your audience is adding to their carts, and are abandoning them, they may be having doubts in the (consideration phase). This is the best phase for you to nurture, build trust and give them an offer!
Not requesting a review after purchase: Customers need to trust businesses, and the best way to gain trust is to request for reviews or testimonials from real life existing customers!
Not sending offers via email marketing: Give your subscrivers the offer of their dreams through email marketing!
Failing to maintain loyal customers: Learning to attain customers is hard enough, maintaining customers is the key! Give your existing customers special VIP offers and loyalty programs to keep your customers coming back for more of the value you had to offer!
What Are You Missing Out On By Not Having A Following Up Funnel?
Sales: You are straight up missing out on increasing sales not following up with prospect clients/customers.
Genuine Data: Use your website’s dashboard to see how a customer behaves on your website and tweak it accordingly.
Straight Answers: It’s going to be either a yes, or no. No Bull* in between! You know clearly whether you need to move forward with them down the funnel or not!
So How Do You Follow Up With Potential Customers?
It all begins with a simple message
It all begins with a simple follow up message such as:
“Hi, I was just wondering if you received our email - we are offering x %
“Hi, just checking in to see how you are going…
It goes either way:
They may haven’t seen your message, bumping up your message in their inbox wont harm anybody.
They may have such a busy schedule they simply forgot to send out a reply. - reminders are always good.
They are simply not vibing your stuff.
Never Miss Out On A Sales Opportunity Again
Heres what to do when someone:
Abandons their cart - send them an option via email to recover their cart, even better, give them an offer!
Asks about a service and hasn’t replied to your response - give them an offer and check in on them in a friendly fashion.
After purchase- Maintaining a customer's loyalty effectively after their purchase is the key to receiving recurring sales. Creating a loyalty program,
Those who engage on your social media posts - If you’ve been around here for a while, you’d know that here at Social Jo, we are big believers in community engagement. If someone has engaged with your posts on Instagram, Facebook, TikTok (and any other social media platform) then they are clearly interested in you and your business and your product or service.
Simply head over to the list of people who have liked or commented on your posts and slide into there DM’s and really get talking with them and build a relationship.
Request Feedback- Request feedback from your existing customers. This builds trust and authority and validates your POTENTIAL customers impressions towards you while they are in the “consideration phase” of the funnel as they are being exposed to honest and genuine feedback.
So, what are you waiting for? Get started with those follow-ups and see how your sales numbers and leads start to climb! And don’t forget to check out our blog for more tips and tricks on making the most of your social media and email marketing. Thanks for reading!
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