29 May 2022 | Social Jo
Are you on Pinterest? If not, you're missing out!
What is Pinterest? Pinterest is a leading social media platform. It is a great way to market your business and connect with potential customers.
With more than 200 million monthly active users, Pinterest is one of the fastest growing social media platforms.
And it's only expected to grow in popularity.
That's good news if you're looking for a way to grow your business. You'll have access to a vast audience who may be interested in what you have to offer. Whether you're selling products or services,
So how will Pinterest grow my business? Do I NEED Pinterest? you might be asking.
Here are five reasons why your business should be on Pinterest:
1 | Pins have a very long shelf-life
As any Pinterest user knows, pins have a long shelf life. The longer you keep them up on Pinterest, the better your chances of being found become. This is because Pinterest is a search engine, and the more pins you have, the higher your chances of being found in a search.
In addition, pins are also a great way to increase your reach and brand awareness. When you post something, it shows up in the feeds of all your followers, and it can also be repinned by other users. As a result, pins can help you to reach a wide audience and increase your visibility on Pinterest. So if you're looking to increase your reach and brand awareness, make sure to keep those pins up!
2 | Take advantage of the newest way of searching
Pinterest is a visual search engine. Instead of searching for words and information, users search for visual content on Pinterest. And your product/service has a chance to show up once something relatable is searched.
Ever felt like being lost while browsing pinterest?
That’s because the visual platform will keep popping up similar pins related to your interests while you search for something. how cool is that?
Take advantage of this powerful visual search engine and make sure you’re putting searchable keywords and hashtags in your pins so that your images and videos are popping up in search results too!
3 | You can add a link to each pin!
The best part about this amazing social media platform is that each post can direct the audience straight to the product! This by far is my favourite Pinterest feature because it means you are increasing chances of conversion and making the customer journey seamless and easy!
Not many platforms allow you to promote your products so profoundly. You can direct traffic to your product service just by adding a link to your pin!
4 | It has a shop feature!
You can directly connect your online store to Pinterest where your price and product details are visible!
When users are looking for certain items to shop for, thousands of similar products in the shop similar section pop up in their search results - wouldn't it be nice if one of yours were in there too?
5 | It’s a great way of increasing website traffic - and you don’t need a large following (or any following) in order to get it
As long as you make your pins as searchable as possible, you can increase website traffic and direct visitors directly to your product or service checkout page and make sales!
Looking at the image above you can see where you can add your image or video to the left and where you can add your title, text, hashtags and link. You can even publish your post now or schedule for it to publish later!
Make sure you are using searchable key words in the title and description that are super relevant to your niche!
But what really makes a pin visually searchable in a visual search engine?
ALT -TEXT : Ensure you are adding alt text to your images too - Add a small description describing the visual to make it searchable and easy to find when a relevant keyword is searched.
In Conclusion
Pinterest can be an excellent way to promote your business and reach a new customer base. So what are you waiting for? Get started today and see the potential that Pinterest has to offer.
Don't have time to do it yourself?
Browse our Social Media Management Services here.
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